Transparency, the New Black?

If a pet food company invites writers to tour its facilities, when everything the journalists see is carefully planned, is that really transparency?  Seems that this is a growing PR trend among corporations, and it is brilliant.  McDonald’s invites mom-bloggers for sleepovers and the result is a great PR turnaround.

The Whole Dog Journal was invited to tour Proctor & Gamble’s Pet Health Nutrition Center as part of a public relations outreach campaign, and WDJ editor Nancy Kerns has written a very upbeat article about her visit to P&G, and to competitor Hill’s.  Surprisingly upbeat, considering WDJ’s long history of criticizing these companies’ pet foods.

A corporation can orchestrate a successful PR campaign but one thing it can’t do is spin the ingredients panel.  Here are the first ten ingredients in Hill’s Adult Advanced Fitness Original dry dog food:

Chicken, Whole Grain Corn, Whole Grain Sorghum, Whole Grain Wheat, Chicken By-Product Meal, Soybean Meal, Corn Gluten Meal, Animal Fat (preserved with mixed tocopherols and citric acid), Brewers Rice, Chicken Liver Flavor.
 
Want fries with that?

 

About Kathy Palmer

I grew up in NJ and Belgium and eventually settled in Portland, ME. Until missing the big city, which inspired a return to Boston in 2010, and the opening of Fish & Bone on Newbury Street. Fish & Bone and its original sibling store Fetch (est. 2000) bring together some of the things I love the most: animals, real food, great design, having an impact, the natural world, urban life, creative solutions, good community, and a good laugh. Zip is all pug, but I'm a cultural mutt.