Stella & Chewy’s: Raw That’s Easy to Feed, Easy to Trust

Company Origins and Mission

Stella & Chewy’s was founded in 2003 by Marie Moody in her New York City apartment, inspired by her dog Chewy’s remarkable recovery after switching to a raw diet. What started as a small-batch, home-prepared effort quickly grew into one of the most recognizable raw pet food brands in North America.

The company is now based in Wisconsin and was acquired in 2015 by Catterton Partners (now L Catterton), a private equity firm that specializes in consumer brands. Under this ownership, Stella & Chewy’s has expanded significantly—but has remained focused on its original mission: to help pets thrive through natural, minimally processed, biologically appropriate nutrition.

Core values:

• Nutrition – Species-appropriate, meat-rich recipes that support whole-body health

• Safety – Food safety is a top priority, with pathogen control built into every step

• Convenience – Products designed to make raw feeding accessible to more pet parents

What Makes Stella & Chewy’s Unique?

1. Freeze-Dried Raw That Fits Busy Lifestyles

Stella & Chewy’s made raw mainstream by pioneering freeze-dried raw patties and meal mixers that deliver raw nutrition without refrigeration. Their freeze-dried foods are shelf-stable, easy to serve, and ideal for travel, busy households, or topping kibble with raw.

They also offer frozen raw options, baked kibble, wet food, and bone broths—giving customers a wide range of ways to feed raw or raw-inspired diets.

2. Complete and Balanced for Dogs and Cats

All formulas are complete and balanced to meet AAFCO standards and are available for both dogs and cats. The feline formulas are specifically tailored for obligate carnivores, with high meat content and minimal carbohydrates.

Whether you’re feeding a Chihuahua, a Maine Coon, or a multi-pet household, there’s a species-appropriate option within the Stella & Chewy’s line.

3. 90/10 Formulas with Organic Produce

Most raw formulas follow a 90/10 ratio: 90% meat, organ, and bone, plus 10% organic fruits and vegetables. This approach supports natural nutrient balance while avoiding synthetic vitamin packs. Their recipes include functional ingredients like pumpkin seeds, cranberries, and probiotics for digestive and immune support.

4. Rigorous Safety Protocols with HPP

Stella & Chewy’s uses High Pressure Processing (HPP) on all raw foods to eliminate pathogens while preserving nutrients. This safety-first approach makes them a go-to option for pet parents who want the benefits of raw without the risk.

All products are made in the USA in their own SQF-certified facility with strict food safety protocols.

5. Transparent Sourcing and Animal Welfare Standards

Stella & Chewy’s sources proteins from trusted suppliers committed to humane animal handling, sustainable farming, and antibiotic-free practices. Many of their meats are grass-fed, cage-free, or wild-caught, and they maintain full traceability on every ingredient.

Is Stella & Chewy’s Right for Your Pets?

Stella & Chewy’s is a great choice if:

• You’re new to raw and seeking convenient, safe options

• You believe your dogs and cats would thrive on a high-protein, low-carb diet

• You’ve got a busy household and you’re looking to top kibble with raw or mix feeding formats

• Your pets have sensitivities to grains or synthetic additives

• You want transparent sourcing and well-established safety protocols

Shop Stella & Chewy’s at Fish & Bone

Feeding Cost

At Time of publication:

Cost for a 50lb dog starts at about $7 when feeding the 12lb Chicken Dinner Patties $84.99, 1lb/day

Cost for a 10lb cat is about $2.00/day. About 3.25oz daily, Chicken Dinner Morsels 3lb $29.99